Act-On Events

Learn and connect with Act-On. Check out our lineup of upcoming events and marketing-led webinars.

Upcoming Webinars

Take your marketing to the next level with expert-led webinars each month. Sign up now!

We all know the classic tale:

Lead meets brand. They’ve been burned by broken promises before, but this time feels different. The brand’s products solve the lead’s pain points. Lead decides to make the first move. They raise their hand.

But all too often it’s not happily ever after. In fact, in 2023 the average pipeline conversion rate for B2B companies was only 2.9%. Let’s change that.

Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

What you’ll learn:

  • How to evolve lead scoring strategies to optimize for conversion

  • Crafting the perfect nurture sequences based on account intelligence and funnel stage 

  • The keys to a strong marketing-sales handoff

  • Reporting full funnel metrics to identify what drives opportunities and how to replicate the process 

email marketing and email deliverability webinar

Are you ready for 2024’s evolving email deliverability landscape?

Join us for an insightful webinar where our Deliverability experts will guide you through the crucial 2024 updates to Google and Yahoo’s sender guidelines and beyond.

Don’t miss this chance to elevate your email deliverability in a changing digital landscape!

This webinar will cover…

  • The latest updates to Google and Yahoo’s sender guidelines and how they impact your email deliverability strategies
  • How to implement and comply with new sender authentication requirements, including DMARC, DKIM, and SPF
  • Best practices for maintaining high engagement rates to ensure your messages reach your audience

And at the end of the session, they’ll be available for live Q&A!

Curious about Act-On?

Act-On provides powerful marketing automation software that helps marketing teams drive leads and build revenue, without the baggage of bloated all-in-one platforms.

Join us for a live product tour, where Act-On marketing automation experts will show you how easy it is to get started with Act-On.

Save your spot to learn how you can:

  • Plan and deliver multi-channel experiences perfectly timed for each audience’s needs
  • Build quicker and drive better results with features like automated workflows, lead scoring, email automation, and segmentation
  • Boost your marketing efforts to engage, nurture, and convert from new customers and prospects to valued clients

This 30 minute demo will follow with a LIVE Q&A to ask all your product questions and more.


More events coming soon.

"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience."

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